Pulmicort: Draw a Breath of CARE, a Veeva CLM Deck for Respiratory Care
A 36-slide Veeva CLM presentation for AstraZeneca's budesonide nebuliser suspension, covering asthma, croup, and COPD. Hand-drawn art direction, clinical data made readable, and a navigation system reps can use mid-conversation.
Services
Results
The Challenge
Pulmicort covers more than one condition: asthma in children and adults, croup, and COPD flare-ups. That means many studies and many numbers. AstraZeneca needed one deck that holds all of it and still reads easily for a pediatrician, a chest physician, and an emergency doctor.
The Idea
Draw a Breath of CARE. Lungs made of coloured pencils, and headlines written by hand in pencil. The art direction speaks to pediatrics with warmth, and stays serious enough for clinical data.
What We Built
Numbers You Read From Across the Room
Each slide has one big number and one message. The doctor gets the point at a glance. The detail and references are there when they ask.
Studies Told as Patient Cases
Every study opens with a patient: age, symptoms, and history. The result follows in a clear chart. The doctor sees their own patient before they see the number.
Navigation Built for the Visit
A fixed icon bar at the bottom of every slide opens sections, references, and prescribing information at any moment. The deck is built on the Veeva CLM library, so it runs inside Veeva CRM on the iPad and tracks which slides were shown.
The Result
A 36-slide deck covering three conditions in one visual language. Data that is easy to read, references and prescribing information on every slide, and a Veeva build ready to upload.